The Big Idea

My campaign for the 2017 Hyundai Sonata Limited with focus on the style, luxury, and efficiency of the car. In my opinion I believe that fashion and style have a huge impact on the away an advertisement looks. My print advert will bring awareness to the vibe of the brand and how you will feel while driving the car. “Investing in intelligent print advertising is a great way to attract buyers and the people in the automotive industry have understood that well” ("HyundaiUSA | Better Drives Us." Hyundai. N.p., n.d. Web. 21 Mar. 2017. "HyundaiUSA | Better Drives Us." Design Your Way. N.p., n.d. Web. 21 Mar. 2017. <http://www.designyourway.net/blog/inspiration/70-creative-print-ads-from-the-automotive-industry/>. In past print adverts Hyundai focuses on the specifications of the car i.e. (under the hood, features inside the car, exterior, price and safety) which are all very important thing when it comes to purchasing a car but it’s always nice to highlight the luxury feel of the car. “In the pursuit of creating vehicles of unparalleled quality and workmanship, we have one aim: To make everything better. It's how we can back our vehicles with America's Best Warranty. The results include third-party awards for the highest customer loyalty and lowest cost of ownership. But the thing about better is there's no finish line, because everything can always be better. This requires constantly pushing, improving and innovat’ing, a never-ending process of searching for better materials, processes and design ("HyundaiUSA | Better Drives Us." Hyundai. N.p., n.d. Web. 21 Mar. 2017. https://www.hyundaiusa.com/new-thinking/index.aspx). This quote from Hyundai's website gave me inspiration about what vibe I want to include in my print advert I believe this style will connect with the customers and clients and doesn’t have to change constantly.