Bill
Bernbach was born in the Bronx, NY, on August 13, 1911. He completed his
studies from New York University in 1932 where he majored in English, and
studied music, business administration and philosophy. After graduation he
started his journey into the advertising industry where he quickly rose to the
top as vice-president and creative director with Grey Advertising. During his years
within the industry he became annoyed with their correct approach to producing
ads. “On June 1, 1949, Bill Bernbach, along with Ned Doyle and Maxell Dane,
opened the doors of Doyle Dane Bernbach. They set to prove to the world that
good taste, good art and good writing could also be good selling” (http://www.ddb.com/BillBernbachSaid/more-about-bill/biography.html).
Bill had a strong perception of the culture we live in valuing innovation and
intuition over science and rules. The bases of his advertising style consisted
of creativity, simplicity and humor. This combination gave DDB the power to
create the most successful and memorable campaigns in advertising history. DDS is responsible for the brilliant
Volkswagen “Lemon” advertisement of 1949.
Bills
Voice
“However much we would like advertising to be a science --
because life would be simpler that way -- the fact is that it is not. It is a
subtle, ever-changing art, defying formularization, flowering on freshness and
withering on imitation; where what was effective one day, for that very reason,
will not be effective the next, because it has lost the maximum impact of
originality.” (https://blog.hubspot.com/agency/bill-bernbach-quotes#sm.0000w10ffplk6f1cwoc2gyukl0jts)
During
the last years of his life, Bernbach struggled with leukemia. He lost the battle
on October 2, 1982 and died in New York, at the age of 71.
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