Wednesday, January 18, 2017

Week 2 EOC: Three Examples of Questionable Ethics

This ad was published in 2009 and was seen only in the Singapore market. The woman in the photo is a YouTube star that does videos about various facial expressions and contortion poses. Burger King took her expressions without consent and she was unaware of the ad until family, friends and fans brought it to her attention. Burger King is clearly trying to use the "sex sells" method with use of words like long, juicy, super seven incher. Their headline is is very mind blowing but for all of the wrong reasons. 

This ad was published in 2007 by the fashion line Sisley. They are known for making controversial ads and have been banded from other countries due to their extreme images. Even though actions like these would encourage others to change their advertising tactics, Sisley saw this as a sign of accomplishment because of the culture of the brand. "Today Sisley is a brand with a strong personality: sexy, unconventional and with a powerfully contemporary aesthetic which makes it immediately identifiable and popular" (http://www.sisley.com/brand/). Sisley's print advertisement is designed to bring awareness to controversial issues within our society by displaying young girls obsessed with  their attire, to the point of addiction.     

The Charcoal Donut ad campaign was made for the Thailand market in 2013. The advertisement was a short 20 second video clip and a printed still from the end plastered all over Thailand.  Dunkin' Donuts was trying to creativity display their excitement for the new flavors of donuts that all had the charcoal "dark chocolate" outside coating. The people of Thailand did not enjoy looking at the advertisements around the city and they were soon taken down and Dunkin' Donuts issued an apology about their "black face" reference. I believe they were trying to express that everything is better darker or with chocolate, but they execution changed the message. 

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