Week 7: The Pitch

The car brand I am choosing to work with for this project is Hyundai. I think they represent quality for an economical friendly price for their customers. “Hyundai models range from the Accent, a small three-door hatchback, to the Veracruz crossover SUV. The Hyundai Motor Company is the eighth-largest and the world's fastest-growing auto maker” (2017, TRUECar). Even though they have a wide range of vehicles diffracting in prices of $10,690 and $39,700, their advertisements highlight the benefits owning any Hyundai branded car with their 10-year/ 100,000-mile warranty “which helped sales increase dramatically by 2004. Hyundai is now one of the top 100 most valuable brands worldwide” (2017, TRUECar). The car I am using for this project is the 2017 Hyundai Sonata (competing vehicles include Toyota Camry, Chevrolet Malibu, Nissan Altima, and Ford Fusion).

The direction I would like to go in with Hyundai is to be simple but leaves an impact on the consumer. Everyday humans are looking to get a car that has good gas mileage and stylish design qualities. "For a deeper understanding of how the Sonata delivers rewarding ride and handling performance on the road, consider these suspension and chassis upgrades. Front and rear aluminum suspension components offer weight reduction and strength, while a dual lower arm rear suspension enhances braking and stability during high speed maneuvers. In addition, road noise has been reduced through improved vehicle chassis rigidity and soundproofing materials" ("2017 Hyundai Sonata Performance | HyundaiUSA." Hyundai. N.p., n.d. Web. 22 Mar. 2017). I believe the slogans I have come up with embodies those qualities along with other needs of potential and current customers.