Analysis of Project in the Real World

  If I created a print advert and commercial for the 2017 Hyundai Sonata Limited I think it would speak to a whole new generation of loyal customers. Fashion is growing via smart technology, trends/styles, and innovative design tactics blending the culture of a luxury midsize and trend forward fashion is a great advertising move for the brand to ensure future growth. “By understanding what you customers want, you can build relationships that are memorable and set you apart from the competition. Focus on understanding each of your customers on an individual level and find out what really makes them tick, and why they like doing business with you” (Beard, Ross. "Building Customer Loyalty with 18 Proven Strategies." Client Heartbeat Blog. N.p., 17 Dec. 2014. Web. 22 Mar. 2017). Even though the relationship may not be clear there is a clear correlation between fashion and automobiles. Mercedes Benz is a clear example of using style as their focus of design. “As a rule, fashion ads are beautifully vapid. And they just got the send-up they deserve. Mercedes-Benz Fashion Week in Berlin, and the event's title sponsor is out with a new video that's a delightful parody of fashion marketing nonsense” (Gabriel Beltrone. "Ad of the Day: Mercedes-Benz Just Made a Great Fashion Ad, and It's a Total Piss-Take." – Adweek. N.p., n.d. Web. 22 Mar. 2017).  I believe my advert and commercial will bring Hyundai into the playing field of blending fashion into their advertising. Also bringing in people who are known for sending a positive message into the world and influencing others around them. I think my work would be very successful in the industry and worldly accepted which will keep people wanting more from the brand. “Online advertorials are one of the most effective forms of DR digital marketing available. In fact, the only tactic we have found to be consistently more cost-effective at generating leads online is good old-fashioned search. That makes advertorials more cost-effective than display ads” ("The Secret Power of Online Advertorials | NLD." Northern Lights Direct. N.p., 20 Sept. 2016. Web. 22 Mar. 2017). With millennials coming into more independent roles in their lives brands should keep them in mind when designing campaigns, "They’ve been bombarded with advertisements their whole lives, especially in the digital world, and they’ve witnessed an economic collapse during their formative years as the indirect result of corporate greed. They tend to distrust corporations and brands in general, seeing them as purely motivated by profit, so any attempt to advertise to them directly through content will go over like a lead balloon. Instead, use content marketing the way it was supposed to be used—to inform, entertain, or otherwise provide value to your readership, with conversions as a secondary consideration" (DeMers, Jayson. "7 Ways To Target Millennials Through Content Marketing." Forbes. Forbes Magazine, 27 June 2016. Web. 22 Mar. 2017. <https://www.forbes.com/sites/jaysondemers/2016/06/27/7-ways-to-target-millennials-through-content-marketing/#60c0fed53e7f>) its important to know which generation is on the rise and changing so the proper adjustment can be made to better service future customers. By reshaping marketing strategies you open your self to the opportunity for higher sales and customer loyalty. Hyundai already has gained recognition over the past years for safety, best design, efficiency and five star ratings. "The 2017 Hyundai Sonata has been awarded the U.S. News & World Report accolade for “Best Midsize Car for the Money,” making this the second time in three years a Hyundai vehicle has won the award. The Sonata’s nomination was shared by 18 other foreign and domestic midsize sedans in one of the industry’s most competitive fields". ("News - Awards." News - Awards - News - Awards - Press Releases - Hyundai Motor America Newsroom. N.p., n.d. Web. 22 Mar. 2017).